Lou... 3,118 Posted May 18, 2011 Report Share Posted May 18, 2011 Disney rolls out interactive stores The Modesto Bee - May 18, 2011 - p 4, BBy Amy Martinez The Seattle TimesSEATTLE - If you're Disney, and you want to increase the amount of time and money spent inside your stores, you try to make it a new experience.Disney's new store in Seattle lets children design and build a toy car at a table with hanging drills or wave an artificial bouquet in front of a magic mirror to see a video clip of their favorite princess.There's also a pixie-dust trail that leads to a small theater where they can watch movie trailers and learn to draw cartoons."We're competing for time. Families around the world are time-starved, and shopping as recreation is not as prevalent as it was five years ago," said Jim Fielding, president of Disney Store, the retail merchandising arm of Disney Consumer Products. "We felt we had to create a memory and true Disney experience."Disney came up with the interactive concepts after taking back the chain's 200-plus locations in North America from the Children's Place retail stores in 2008. It introduced the new format at 19 Disney stores worldwide last year and plans 40 openings this year.Eventually, it plans to make all of its stores interactive. Quote Link to post Share on other sites
Lil Lisa 53 Posted May 18, 2011 Report Share Posted May 18, 2011 I'm surprised they haven't done that at the one at MOA. Quote Link to post Share on other sites
parrothead7368 aka Norm 101 Posted May 18, 2011 Report Share Posted May 18, 2011 The NYC store is going through a big renovation right now and the local store near us in Cherry Hill, has colring and the interactive mirror. My two year old loves picking what to play on the big screen.Best Regards,Norm Quote Link to post Share on other sites
BradyBzLyn...Mo 2,023 Posted May 19, 2011 Report Share Posted May 19, 2011 The Nashua store is pretty tiny. I'll be interested to see what, if anything, they may do there. Quote Link to post Share on other sites
doodlebug....Cherie 461 Posted May 19, 2011 Report Share Posted May 19, 2011 The Nashua store is pretty tiny. I'll be interested to see what, if anything, they may do there.The Auburn Hills store is tiny too. I'd like to see something happen there too. Quote Link to post Share on other sites
Lou... 3,118 Posted May 19, 2011 Author Report Share Posted May 19, 2011 The Nashua store is pretty tiny. I'll be interested to see what, if anything, they may do there. Memories of home. The Disney store at the Pheasant Lane Mall. We would go there to get a Disney fix a long time ago. Quote Link to post Share on other sites
doodlebug....Cherie 461 Posted May 19, 2011 Report Share Posted May 19, 2011 Memories of home. The Disney store at the Pheasant Lane Mall. We would go there to get a Disney fix a long time ago.And it was a much better store a long time ago. :banana: Quote Link to post Share on other sites
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